GLA + EDITION 2020Mailing Animation

Antoni developed a print mailing for the launch of the new GLA and the compact car special edition EDITION 2020. This animation is used to visually illustrate Antoni’s concept and campaign language in relation to the print mailing that later went to potential customers. The teaser was created before the printing process and was therefore implemented as a 3D animation. This allowed Antoni to reflect realistically as possible the mailing content, the high quality, the volume and the material properties of the mailing.

Commissioned by: antoni
Client: Mercedes-Benz
Agency: antoni
Project Management: Marina Beuerle, Lena Gahn

Concept, CGI, 3D Animation, Motion Design, Video Editing: Michel Magens